Planning a family portrait session is exciting but one of the most common questions I get before a shoot is “What should we wear?” The good news is, there’s no need to overthink it. With a few simple guidelines, you can choose outfits that look timeless, photograph beautifully, and still feel comfortable and like you.
In a studio setting, where the focus is on connection, expression, and clean, beautiful lighting, what you wear plays a big role in how the final images come together. Here’s how to get it right.
Keep It Simple and Timeless
The best studio portraits are often the simplest. Neutral tones and soft, natural colours always work beautifully, think creams, whites, beiges, soft greys, muted greens, and gentle earth tones.
These shades keep the attention on your faces and expressions rather than the clothing. They also ensure your images won’t feel dated in a few years. Bold logos, busy patterns, and neon colours tend to distract and can take away from the timeless feel of your portraits.
If you’re unsure, simple is always best.
Coordinate, Don’t Match
One of the biggest misconceptions is that everyone should wear the exact same outfit or colour. Instead, aim to coordinate rather than match.
Think of your family as a palette. Choose 2 to 3 complementary colours and build outfits around them. For example, cream, soft blue, and light denim; or beige, white, and muted sage.
This approach keeps the images cohesive without looking overly staged or uniform.
Think About Texture and Layers
Texture adds depth and interest to studio portraits. Knitwear, linen, cotton, and soft fabrics all photograph beautifully and help create a natural, relaxed feel.
Layers can also add variety. A cardigan, denim jacket, or flowing dress can subtly elevate your look without overpowering it. These small details help create visual interest while still keeping things simple.
Comfort is Key
This might be the most important point of all. If you’re uncomfortable, it will show in your photos. Choose outfits that you can move in easily, especially for children.
Studio sessions often include cuddles, sitting poses, and playful moments, so comfort is essential. For little ones, avoid anything too stiff, itchy, or restrictive. Happy, relaxed kids always lead to better photos.
Avoid Busy Patterns and Large Logos
Busy prints, strong stripes, or big branding can distract the eye and take attention away from what really matters, your connection as a family.
Solid colours or very subtle patterns tend to work best in a studio environment. The goal is to create a calm, cohesive image that feels natural and timeless.
Final Thoughts
The most important thing to remember is that your family portraits are about you, not your outfits. Clothing should support the moment, not overpower it.
If you keep things simple, coordinated, and comfortable, you’ll end up with images that feel natural, timeless, and full of genuine connection which is exactly what studio family photography is all about.
If you’re ever unsure, I’m always happy to help you plan outfits before your session so everything feels stress-free on the day.
Jenny McCarthy
